Finally, women's dramas began to be "hot search"

Tencent Entertainment 2021-08-09 11:03:43 阅读数:351

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finally women dramas began hot

2021 year 8 month 9 The Journal | Total number 2591 period

In the near future ,《 North frog and south pole 》《 I'm fine in a foreign country 》《 A sudden vacation 》《 I really love you 》 And other urban dramas with female themes are broadcast at the same time , Attracted the audience to “ Women's plays ” The discussion of the .

Whether the plot is suspended , Whether the character setting is labeled , Whether the plot sells anxiety , Whether the expression is exaggerated or not is the focus of debate among the audience .

Female themes are not uncommon in domestic dramas , But in recent years , With the return of realism , The rise of feminism , Many women satisfy the audience's pursuit of social equality 、 Female urban dramas that show their own lifestyle have gradually become a hot spot , from 《 Ode to joy 》《 The first half of my life 》《 Are both good 》, To 《 A home 》《 Twenty not confused 》《 It's only thirty 》 etc. , To name but a few .

Up to now , The types and characteristics of female urban drama 、 Changes have taken place in character image and theme expression . Whether the current female urban drama can undertake to reflect the female independent spirit in the new era , Reflect the responsibility of current social hot spots and social problems ?

From female themes to “ women +”

Gender narrative has never been absent in the creation of domestic dramas . In the first decade of this century, the writing of female themes in urban dramas , Most women's fate and love 、 Marriage binding , It mainly includes urban emotional drama with love relationship as the core 、 Family ethics drama focusing on intergenerational relations 、 Urban life drama with the contradiction between mother-in-law and daughter-in-law as the main line .

In the environment of television as the main body of communication , How to pursue the audience's “ greatest common divisor ” Is the focus that creators need to consider .

With the development of video websites , The rapid rise of online drama . With the joint efforts of streaming media and social networking sites , The audience's viewing habits have changed ,“ Circle layer ” The emergence of catalysed the pace of type segmentation , The traditional types of urban drama have also changed .

Women have always been the main consumer group of urban dramas , After the advent of the era of big data , Video websites aim at high demand for dramas through accurate user portraits 、 Women with high consumption power , It promotes the in-depth exploration of female narration in urban drama .

More typical , It is a sweet favorite drama from urban emotional drama , Through the idealization of intimacy , Increase emotional concentration , promote “ Sweetness ” To attract young female audiences .

So far , The sweet favorite drama trapped in the pattern of homogenization has opened a new type integration , make “ love +” Iqiyi love theater is one of the representatives .《 Moonlight variations 》 Work hard in the workplace ,《 The day you become 》 Add the fantasy element of gender exchange , And what's on the air 《 Circular first love 》 Parallel spacetime 、 Butterfly effect, etc , Both fantasy and suspense .

In recent years, feminism has sprung up , The old values in family ethics plays are questioned and criticized by public opinion , And the urban life drama is also gradually far away from the family narrative , More and more urban life dramas beyond the traditional family narrative pattern have emerged . The creator left the family to aggregate the protagonist's relationship structure , Chose the multi line narrative mode of shaping women's group images . from 《 Ode to joy 》 The hot broadcast of began , Female group drama is increasing year by year , By last year's 《 It's only thirty 》 Reached the peak of heat .

This kind of drama collection , The protagonist is connected by friendship rather than family relationship , To some extent, it reflects the form of interpersonal relationship in the city . But when the creation of the same theme moves closer to the group of women , Homogenization 、 The problem of shallowness is highlighted , On this basis, the creator adds new type elements and formal innovation .

This year's female group portrait play ,《 North frog and south pole 》 Although controversial , But it still integrates the film texture and Beijing flavor , Unique in style ;《 I'm fine in a foreign country 》 and 《 A sudden vacation 》 By coincidence 12 The form of a short play , The former goes further in the excavation of practical issues , The latter is integrated into the style of British and American dramas , Staged a full of absurdity 、 Irony 、 A comedy skit .

Other types of urban dramas also have different developments in female narration , For example, last year “ In the workplace + women ” Of 《 I blame you for being too beautiful 》, The entertainment ecology described in it is deeply rooted in the hearts of the people , And the heroine Mo xiangnight ( Qin lan Decoration ) major 、 Capable 、 The image of independent working women has been widely recognized . It is also about the workplace ecology in the entertainment industry , This year's 《 Under the skin 》 Then the suspense element is further added , Start the story from the mystery of the identity of the twin sisters .

“ The suspense + women ” Last year there was 《 White moonlight 》 and 《 The skyscraper 》, if 《 White moonlight 》 The plot is also limited to family ethics , that 《 The skyscraper 》 It depicts women's mutual aid in thick ink . By the end of the year 《 Fog tracking 》, The identity of the female owner changed from victim to policeman , Take the lead in the play , The change of perspective has also brought a new direction to women's suspense drama .

With the continuous development of themes in the vertical field , The integration of female perspective enriches the types of urban drama , The narrative logic of female urban drama also transits from single to compound .

from “ Independent women ” To “ What a woman ”

The role of women in urban dramas , It's always inseparable from right “ Independent women ” Discussion of standards .

Dai Jinhua once said in an interview that ,“ women 's liberation 200 year , Prone to 100 Year to date , Women still haven't created their own social template . Once you get into social expression , Women are either in a Mulan situation , Otherwise she must be in her social expression , Return to the female template 、 Or under the norms of women .”

For a long time, the depiction of independent women in urban dramas , All focus on the bright urban white-collar workers .《 Ode to joy 》 Middle Andy ( Liu tao Decoration ) The image of urban elite is deeply rooted in the hearts of the people , Since then, female urban dramas have been keen to portray a calm 、 Capable 、 The image of big sister walking with wind . stay 《 Amazing girl 》 In the middle is Shen Siyi ( Jinchen Decoration ), stay 《 North frog and south pole 》 In the middle is yushanshan ( Wang Luodan Decoration ), stay 《 I really love you 》 Liu Tao plays another Xiao Yan .

Whether only do not rely on men , Better than men everywhere , Live perfectly 、 Shiny 、 Decent women are independent women ?

《 It's only thirty 》 Gu Jia in China ( Yao Tong Decoration ) Has triggered a debate about “ Is the stay at home wife an independent woman ” The discussion of the , To some extent, it widens the boundary of the concept of independent women , But Gu Jia is still a perfect female image from appearance to ability . Instead, in order to pursue the ideal life “ Delicate and poor ” Wang Manni, a 30-year-old woman wandering in a big city ( Jiang Shuying Decoration ) More realistic .

Some female urban dramas like to highlight that female characters bear the pressure of their native family , Arouse the feminist mood of modern women .《 Ode to joy 》 Fan shengmei in ( Jiang Xin Decoration ) Even created “ Help brother magic ” The label of , This label is also widely used in shaping the female image of urban drama .《 The skyscraper 》 Zhong Meibao in ( Angela Baby Decoration ) Is a typical native family victim , Even lost his life , It aroused wide sympathy from the audience .

《 A home 》 The room in the is like brocade ( Sun Li Decoration ),《 Are both good 》 Su Mingyu in ( yao Decoration ) They all belong to this kind , At the same time, they also added almost perfect “ Strong women in the workplace ” image , With this identity contrast to alleviate the reality anxiety of some women , Realize self-identity . But such characters are often extreme 、 Idealized .

In our discussion “ Independent women ” When people set standards , Have you ever thought about , There has never been “ Independent men ” Discussion of standards ? Gender issues aside , Characterization of film and television dramas , More importantly, authenticity 、 typical , To resonate with the audience .

by comparison 《 I'm fine in a foreign country 》 The portrayal of women in “ real ” A step closer , Even with some “ The routine ” The mean of . As a big sister in the group , Ji Nanjia ( Ren Suxi Decoration ) Just a little more financially , Can afford designer shoes , But still have to rent or buy a house , Will be made difficult by Party A at work , There are countless problems to deal with , Even to recover the balance , Don't hesitate to tear your face with old customers who cry for poverty and sell miserably .

obviously , A 30-year-old woman who can find a place in a big city , There are still endless troubles and lingering anxiety .

And other female roles , Qiao Xichen ( Zhou Yutong Decoration ) Most of the scenes are at work , There is no light to kill all sides , But always work hard to do everything well ; Xu Yan ( Sun Qian Decoration ) Immersed in love , both “ do ” One side , There are also sensible and considerate moments , The audience thought “ Love brain ” The plot didn't appear ; And the most cheerful Hu Jingjing ( Jinjing Decoration ), It is suspected that “ Smile depression ” In patients with , Jump off the overpass at the beginning of the show .

These characters seem to have prototypes , But it is not limited to typical character tags , It is difficult to generalize the types of role images . They don't look bright , The character image is also related to the perfect “ Independent women ” It's a long way off . But the creator carefully observes the living state of women in reality , And show them completely . It is this authenticity and complexity that make the audience feel the same , Gained a wide range of empathy .

From hot search to female perspective

On the one hand, the rise of women's theme is related to the trend of women's equal rights all over the world in recent years , On the other hand, it is also related to the continuous upgrading of the consumption capacity of domestic female audiences . The video website is based on the backward logic of user portrait and demand analysis , Led to the creation of hot topics 、 Extreme emotion 、 Gender unilateralism and narrative reversal preference .

《 It's only thirty 》 There was such a pursuit :“ Collect as many topics as possible , Highlight the difficulties faced by women in their thirties , In the creation of human design, we should first establish typical characters, and then pull into the special .”

During the show ,“ Why hasn't Gu Jia divorced yet ”“ Xu Huanshan changed his mobile phone password ”“ Zhong Xiaoqin and Zhong Xiaoyang kiss ” And other topics are frequently on the hot search . The rich lady circle in the play 、 Derailment “ Green tea girl ”、“ The sea king ” Making two girlfriends at the same time is a plot of strong dramatic conflict ,“ All the staff are scum men ” There is also a suspicion of vilifying the male image .

It's on air 《 I really love you 》 Because of the anxiety about women's appearance in the play 、 Body anxiety 、 The in-depth characterization of reproductive anxiety has been controversial , The theme of women's mutual assistance in the play is not rich enough .

Female urban dramas are often full of topics , If you don't have a good sense of propriety in your creation , There will be one sidedness 、 stereotypical 、 Exaggeration and so on .

Although some dramas focus on women , But look at women everywhere from a male perspective . In the early days 《 Beijing woman's manual 》《 The first half of my life 》, Although with “ Women's motivation ” For the topic , But the women in the play are in business 、 Every step of growth in life depends on male strength .

Recent 《 North frog and south pole 》, Not enough in the shaping of female roles “ Grounding gas ”, Whether it's full of “ Sasami ” You Shanshan's temperament still depends on her drinking capacity 、 Dai Xiaoyu, whose emotional intelligence and beauty get mixed up ( Jinchen Decoration ), Both contain men's feelings for “ The perfect woman ” My gaze , So controversial .

“ Capital for profit 、 The nature of pursuing profit maximization , Make it never abide by any ‘ doctrine ’, Including gender essentialism ; I also believe , Freedom and rights cannot be bought with money .” Mr. Dai Jinhua's insight , It is especially suitable for urban women's drama .

The consumption power of female audiences gave birth to “ Her economy ” Vigorous development , The popularity of female dramas has promoted the development and type integration of urban dramas , It enriches the female images in film and television dramas . But women's urban drama starts from marriage 、 parenting 、 Breaking free from the shackles of the relationship between mother-in-law and daughter-in-law is only a formal change . Only by really turning female dramas from “ User demand push back creation ” The logic of , Female urban drama can be further cultivated .

If film and television plays are used as the media of women's voice ,《 Gender media communication 》 Describe it as :“ Look at things from a female perspective , Reflect women's unique life experience and emotional experience , Show feminine style , The medium of women's own voice .”

The female urban drama being broadcast now ,《 I'm fine in a foreign country 》 and 《 A sudden vacation 》 It provides a more valuable sample for the creation of female urban drama in the future .

Whether it's a real reappearance after sneaking into reality , Or the absurd expression of life distress , What the two plays have in common is that they really look at reality from a female perspective , Did not evade and beautify the plight of women , Nor does it maximize the image of women 、 Idealization , Coupled with type innovation , It's enough to make a good dish .

【 writing / tree 】

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