Sina Finance blockchain 2022-05-12 12:32:02 阅读数:872
Blockchain technology is often compared to the Internet because of its disruptive potential , Although blockchain was originally used as a lever for financial transactions , But it has spread rapidly to almost all industries —— Including the media and entertainment industries .
In the past few years , We see media and entertainment companies starting to use blockchain technology to change the way they develop and distribute content .
Disney is a pioneer , As early as 2014 A private blockchain platform was developed in , To make the transaction more reliable and transparent .
lately , Include 《 The New York times 》 The media, including, announced , They will use blockchain to crack down on fake news . This year, 3 month ,《 Time 》 The magazine even published the first fully decentralized magazine on the blockchain .
at present , The full potential of blockchain technology has just begun to develop , However, it can help media and entertainment companies solve some long-term challenges .
Intellectual property issues and infringements are common in the media and entertainment industries , musician 、 Artists and other artists have long struggled to maintain ownership of their works , This means that they usually don't get fair pay , This is especially true for musicians , Many artists advocate getting higher royalties from streaming media platforms .
Taylor · swift （Taylor Swift） And other artists are also facing a difficult struggle to maintain control and ownership of their intellectual property rights .
Middlesex University （Middlesex University） The professor's findings , The problem of intellectual property rights in the music industry is caused by the lack of transparency . Artists often don't fully understand the contract and copyright terms , This limits their ability to ensure that they receive fair compensation .
The author explains that ：“ The details of many streaming media transactions are mostly hidden behind the confidentiality agreement , So artists and songwriters may not know the terms of copyright use .”
The end result is usually , Most of the money is often distributed to middlemen , Not artists .
Using blockchain Technology , musician （ And other creators ） Can register their IP, Then embed it into digital recording as metadata , Put the lyrics 、 Videos and even personal information are linked to the blockchain , All this will be transparent and open .
Creators can also use blockchains “ Intelligent contract ” To specify who can download and interact with their content —— what's more , How will they be compensated as creators .
When consumers download songs 、 Album or other works , Smart contracts will be triggered , And then automatically charge the buyer , And make appropriate compensation to the Creator .
Smart contracts also enable artists to track every stream on the network , You won't miss the potential royalties . It's a huge deal , Because it is estimated that , The top 20 The music streaming platform has changed from the so-called “ Royalty ” Got 4.24 Billion dollars , And the platform doesn't know who to pay “ Royalty ”.
False news has brought the public's trust in the media to an all-time low , It undermines public confidence in the media , Let many consumers be misled .
In the United States alone 3000 Many news organizations （ And countless independent journalists ）, The large number of journalists increases the possibility of making false news , Making it increasingly difficult for consumers to tell which sources they can trust .
Considering this situation , The world's largest media giant , such as 《 The New York times 》, It's not surprising that they are all paying attention to blockchain to crack down on fake news .
Because blockchain technology relies on a decentralized and immutable ledger to record information , So it is always verified .
This means that media and entertainment companies can put all the content they publish （ Include articles 、 References and photos ） Link to blockchain , And confident that these contents will not be tampered with .
《 Harvard Business Review 》（Harvard Business Review） Reports said ,《 The New York times 》 Started through its news source project a few years ago （News Provenance Project） Seek to combat false information .
A key part of this plan is to create a set of metadata standards for photos of news releases , To specify the source information in detail , And make sure that once the photos are shared on social media , The reporter 、 The verification work done by photographers and their editors will not be modified .
The sheer size of many media and entertainment companies means , Artists and creators have low personal control and ownership of their content , meanwhile , Opportunities to make money are also limited .
When individual artists spread their music through large media platforms , They often get unfair compensation .
for example , When musicians pass Spotify or Apple music When publishing their music , about 70% The revenue is distributed to music copyright owners , The copyright owner is usually not the Creator .
NFT Ownership can be effectively assigned to specific digital items , Like art , Even blog posts , It changes the way individual creators make money .
NFT Give individual artists and creators more autonomy , Let them have more autonomy in how to earn revenue from their works .
Some of the biggest social media giants have accepted NFT, without doubt , They realize that creators need web3 Business model .
mark · Zuckerberg recently announced ,NFT Will enter the Instagram,YouTube Recently, it was also announced that NFT Integrate into its creator tools , In this way, creators can make money directly from fans who buy their video copyright .
Considering the potential of new profit channels ,YouTube The chief product Officer explained ,“ We believe in things like blockchain and NFT This new technology allows creators to build deeper relationships with their fans , They will be able to work together on new projects , Make money in ways that were previously impossible .”
Final , Blockchain has the potential to profoundly change the creator's profit channels , And create a more level playing field .
Bestsellers 《 Commercial blockchain 》 Author William · Mugayar once said ：“ Blockchain cannot just be described as a revolution . This is a tsunami like phenomenon , Slow forward , And gradually surround everything along the way with the power of progress .”
The fact proved that , Blockchain has a particularly strong influence in the media and entertainment industries . In recent decades , Such as infringement of intellectual property rights 、 These industries have been plagued by problems such as misinformation and unfair payment structure .
It is estimated that , To 2030 In, the global market scale of blockchain will reach 1.4 Trillions of dollars , Blockchain is expected to become a transformative force in the field of media and entertainment .
Reference source ： forbes
compile ： Golden Finance
editor ： Zhang Jingdi
版权声明：本文为[Sina Finance blockchain]所创，转载请带上原文链接，感谢。 https://bfun.fun/2022/05/202205121202265300.html