When entertainment meets short videos, it reflects its value in kuailai new media

Come to new media 2022-07-27 01:17:12 阅读数:884

entertainmentmeetsshortvideosreflects

Short video and entertainment hand in hand , Let's always be in the entertainment of traffic anxiety IP See new possibilities . Short video platforms that are aware of this trend , Also began to actively layout the entertainment sector .

Now , Many entertainment content creators are active on various short video platforms . When the traffic of entertainment and short video platforms intersect , Both sides are injecting new variables into each other .

The cooperation between short video and entertainment does not happen overnight . As the traffic dividends of traditional social media platforms are shrinking , Have been caught in the entertainment of traffic anxiety IP See new possibilities on the rapidly rising short videos . Short video platforms that are aware of this trend , Also began to actively layout the entertainment sector .

Short videos have profoundly changed almost every aspect of people's daily life , Among them, the change of entertainment life is the most intuitive . For individual users , The short video platform has become the home of entertainment content consumption . It can satisfy users to see stars 、 See a movie 、 Binge-watching 、 Listening to music and other entertainment needs , Borrow to watch 、 Comment on 、 Share short videos , Users express emotions and entertainments ; For businesses , The short video platform has become the main online position of entertainment marketing , Stars enter the platform 、 Make film publicity 、 The end of the series is hot 、 The topic is hot .

  today , If short video is called online shadow 、 Drama, 、 The main battlefield of integrated marketing , There will probably be no objection . People enjoy entertainment content through short videos “ grow with each passing day ”.

When individual users are more and more accustomed to using fragment time to brush variety shows 、 See a movie , The producer chooses to make publicity on the short video platform 、 Marketing becomes logical .

To some extent , Short video has evolved into a new starting point for online entertainment , In the stars 、 Film and television drama 、 variety 、 Music and other fields are developing “ Short video + entertainment ” Of N Maybe .

On the premise of providing new marketing increment for enterprises , Build for major enterprises “IP Short video new media + Turn cultural products into commercial value ” The platform of , Let the enterprise ecosystem continue to flourish , Realize the value recognition of users for the enterprise .

As a set of Social 、 Short video 、 An entertainment ecological platform with live broadcast and other functions , At present, the heavy upgrade has been completed , Now it has been launched .

One insist “ Everyone is IP We-Media 、 Everyone is the anchor ” Of 、 For all users An entertainment ecosystem platform serving users .

some time ,“ Short video + entertainment ” How many industry changes will be inspired , Come to new media and colleagues in the industry to think together 、 Explore together .

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