Blizzard Entertainment stopped Chinese game services, do you think about it?

Pretend to be a gentleman 2022-11-22 04:03:32 阅读数:890


Blizzard Entertainment issued a statement on November 16 saying: Since the existing licensing agreement with NetEase will expire on January 23, 2023, most Blizzard game services in mainland China will be suspended, including "World of Warcraft, Hearthstone, Overwatch, StarCraft, Warcraft III: Remastered, Diablo III, and Heroes of the Storm.Co-development and distribution of Diablo Immortal involves a separate agreement between the two companies.The statement pointed out that the two parties have not reached a renewal agreement in line with Blizzard's operating principles and commitments to players and employees. These agreements will expire in January 2023.

The market research company Niko Partners recently made a forecast in a report, saying that as the world's largest game market, by 2022, the number of Chinese players is expected to reach 768 million, and the market's annual revenue will exceed 42 billion US dollars.

The report states thatIn the next five years, the Chinese game market will continue to maintain rapid growth; driven by the substantial growth in mobile game revenue, the growth rate of the Chinese game market will exceed the forecast data of Niko Partners last year.According to the report, in the Chinese market, mid-core games (hardcore games with a short experience time for players in a single game) and e-sports games typified by Tencent's "Honor of Kings" will generate relatively high revenue.

2017The number of Chinese gamers is about 604 million, and according to Niko Partners' forecast, this number will grow to 768 million by 2022.In 2017, China's PC online game revenue reached US$15.53 billion, a year-on-year increase of 1.2%.The agency predicts that by 2022, the annual revenue of China's PC online game market will reach 17.44 billion, with a compound annual growth rate of 2.3% in the next five years.

" toChina is by far the largest gaming market in the world and the most important single market for mobile and PC gaming, growing faster than expected," said Lisa Cosmas Hanson, managing partner of Niko Partners, in a statement.Game companies, hardware providers, and other companies must take the time to understand the Chinese market, Chinese players' playing motivation, behavior, needs, and spending power, only in this way can they create games and products that can top the charts in China."

Statistics according to Niko PartersIn 2017, China's mobile game market revenue reached US$12.13 billion, a year-on-year increase of 47.3%.By 2022, the annual revenue of China's mobile game market is expected to reach 24.67 billion US dollars, with a compound annual growth rate of approximately 15.3% in the next five years.

Blizzard, are you serious?Today’s Chinese players are no longer 20-year-olds, but 30-year-olds. When you stop playing, it’s time for everyone to return to their families. They couldn’t choose whether to give up, but now they have a reason to return to family life.

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